Whether it’s Christmas, Kwanzaa everyone loves a holiday. But, to the seasoned affiliate, these celebrations represent more than an avalanche of gifts and finger-lickin’-good food.
Seasonality is one of the biggest factors you should take into consideration, regardless of the offer or vertical you choose. Aside from helping you identify the best creatives, paying attention to the time of year will also tell you whether the offers you’re promoting will actually convert, among other things.
In this article, I’ll define seasonality and tell you why you should always keep an eye on this phenomenon to build a winning campaign.