I’m sure you’re asking yourself, “How does one define content marketing, what does it do, who is it for, and how do I use it?”
When it comes to marketing – everything, and I mean EVERYTHING is supported by content. This strategic form of marketing places emphasis on creating and distributing valuable, relevant, and consistent content.
To better define content marketing you can compare it to pitching your products or services. When creating sales content, you’re literally trying to convince people that your brand is the best and that your products and services are right for them!